Correspondence from M.A. Jinnah's Secretary Seeking Advertisements for the Weekly 'Javeed'

Subject: Media and Advertising | Muslim Press Advocacy | Economic Support for Muslim Publications | Business Correspondence

Date of publication: 1944

Language: English

Page: 376 p.

Source: National Archives of Pakistan

Serial no: 28098

Keyword: Khurshid Hasan -- Secretary to Jinnah -- Javeed Weekly -- Jammu -- Muslim Newspaper | Advertising Solicitation -- Patanwala & Co. -- Tata Iron & Steel -- Lever Brothers | International Lintas -- Mogul Line -- Turner Morrison & Co. -- Media Economics -- Muslim Press Support

Abstract: This collection consists of business letters written by Khurshid Hasan in his capacity as Secretary to M.A. Jinnah, President of the All-India Muslim League. The core purpose of the correspondence is to solicit and negotiate advertisements for the Urdu weekly newspaper 'Javeed', published from Jammu (Kashmir State). Letters are addressed to major companies and their advertising agents, including Patanwala & Co., Tata Iron & Steel Company, International Lintas Limited (for Lever Brothers), and Turner Morrison & Co. (Managing Agents for The Mogul Line Ltd.). Hasan passionately advocates for 'Javeed' as the most widely circulated paper in Kashmir and a vital medium to reach Muslim audiences, often referencing his personal knowledge to vouch for its efficacy.

Description: This dossier provides a unique glimpse into the often-overlooked economic dimensions of political and community building. The letters showcase Khurshid Hasan, acting from the influential address of M.A. Jinnah, not in a political but in a commercial capacity, leveraging his position to bolster a Muslim-owned newspaper. His arguments blend practical advertising metrics (circulation, approved government lists) with an implicit appeal to communal solidarity. The responses from corporate giants like Tata and multinational ad agencies like Lintas illustrate the professional business environment of the time and the challenges of expanding advertising portfolios. This collection highlights how the apparatus surrounding a major political leader was also engaged in the mundane yet crucial work of sustaining sympathetic media outlets, which were essential for propaganda and community mobilization in the pursuit of Pakistan. SCANNED BY: NATIONAL ARCHIVES OF PAKISTAN.

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